In 1971, Nissan marked history by winning the East African Rally, a race known for being one of the "toughest" in the world, with the legendary Datsun 240Z and its driver Edgar Hermann. A year ago, to commemorate this glorious victory, the automotive company decided to create multiple 3D models of a new prototype: the Juke Hybrid Rally Tribute. After witnessing the great interest that the preliminary sketches received from the online community and journalists, the Japanese automaker decided to go further.

Nissan seized the opportunity of the release of the new Nissan Juke Hybrid in Europe this summer to make a fully functional Juke Hybrid Rally Tribute prototype. By recreating the Juke Hybrid Rally Tribute inspired from the 1971 240Z, Nissan draws from  its history to make an audacious and surprising communication around the prototype: a 3-minute film breaking from the current short-format trend, a PR campaign and an international digital campaign.

With this new campaign, Nissan surprises the industry with a singular and outstanding experience within the automotive world. A unique model for an extraordinary communication. recreating draws from around breaking. Nissan surprises the industry with a singular and outstanding experience among the automotive world.